Marketing strategy of a mobile industry Assignment

Marketing strategy of a mobile industry - Assignment Example Samsung Electronics is a South Korean based multinational electronic products manufacturing and marketing company (Casali, 2008). It is the flagship subsidiary of Samsung Group and has been the world’s larges technology company in terms of revenue since the year 2009. The Samsung group was incorporated in the year 1969 and Samsung Electronics was founded in the year 1988. However the history of the company dates back to 1938, when it was founded by Lee Byung-chull as a trading company. It is presently headquartered at Suwon, South Korea and is headed by Gee-Sung Choi. The company has presence all over the world and employs around 221,726 people. Some of the major products of the company include LCD and LED panels, mobile phones, semiconductors, televisions, digital cameras, tablet PCs, and home appliances among others (Samsung, 2013a). According to reports, the net revenue of the company is â‚ ©201.103 trillion and the net profit was â‚ ©23.845 trillion in the year 2012. Some of the key competitors of the company are Apple Inc., Nokia, HTC, Research in Motion (Blackberry), and Motorola among others (Yahoo Finance, 2013). The USP (Unique Selling Proposition) of the company lie in its service quality, quality products at affordable pricing. The company is also the world’s largest vendor of smart phones since the year 2011. In the context of its mobile phone division, the company has been witnessing colossal growths since the mid of 2000. According to industry experts, the major reasons behind the growth is the introduction of low and mid ranged phones and providing Android operating system with the high range phones. Another driving factor was the introduction of several phones at the same which allowed the company to make the availability of wide range of options for the customers. In addition, promotional technique, strong distribution network, and superior after